Michelle is a growth and profitability strategist. With her deep knowledge of firm operations and sharp observation skills to quickly grasp a firm’s nuances, she guides practitioners toward improved profitability and stronger, healthier cultures. She focuses on strategic consulting and facilitation around long- and short-term planning, positioning and pricing, messaging, and communications (both online and off).
February 27, 2013
Business owners are advised to craft their mission statement. Yet once developed, few refer to them, fewer live them, and worse, some mission statements hurt your position more than help it.
September 26, 2012
Bad online etiquette can send employee, peer, and client relations plummeting. Offenses are certainly prolific.
March 19, 2012
Visibility + Credibility + Reassurance = New & Repeat Business
February 8, 2012
Whether you already use social media for business or you’re still thinking about it, the concept to start with is, “why.” You can most certainly jump in and start experimenting—that’s how many people begin. But sometimes I see frustration mount as these folks evaluate if their efforts are worth it.
