Amy Vetter, CPA, CGMA, is the CEO of The B³ Method (Business + Balance = Bliss) Institute, where she empowers accounting professionals to transform their firms through connected leadership and client advisory excellence. With over 25 years of experience, including executive roles at global technology companies, Amy blends deep industry knowledge with mindfulness principles to help practitioners create sustainable success. Her Cherished Advisory Services programs guide firms in developing high-value client relationships that drive growth and profitability. Amy is a best-selling author, sought-after keynote speaker, and host of the Breaking Beliefs podcast. She has been repeatedly recognized as one of the "Top 25 Most Powerful Women in Accounting" and a "Top 100 Most Influential Person in Accounting" by industry publications.
Firm Management June 24, 2025
Because advisory firms don’t thrive on technology, they thrive on people—people who are clear, connected, and capable of using the tools with confidence.
Firm Management February 26, 2025
Creating a firm where people choose to stay isn't about policies or perks—it's about building an environment where work-life harmony thrives and professional growth feels limitless.
Advisory January 10, 2025
We've normalized burnout in accounting for too long. We brush it off as an inevitable part of the profession, hiding behind phrases like, "It's just busy season" or "that's public accounting for you."
Accounting November 7, 2024
With artificial intelligence and automation reshaping our profession, it's easy to feel like we're caught in an influx of change. But this transformation isn't just about technology. It's an opportunity to redefine what success looks like for us professionally and personally.
Advisory August 6, 2024
High-performing teams are more than just a collection of the smartest or most experienced individuals. Nor are they the result of luck or chance. Instead, they are carefully crafted, nurtured, and sustained through a combination of the right people, a supportive culture, and effective leadership.
Firm Management May 24, 2024
When change is the only constant, having a plan that adapts and evolves is crucial. But strategic planning is more than just a survival toolkit for today's challenges.
Firm Management March 5, 2024
As we venture through the evolving landscape of modern business, the ability to adeptly navigate our own emotions and those of others has become indispensable for accountants looking to elevate their service beyond the numbers.
Accounting December 11, 2023
There's a deeper quest for a connection that inspires, motivates, and resonates personally with both the leader and their team.
Advisory October 5, 2023
Mindful communication is the cornerstone of deep client engagement. When practiced, it transforms routine client meetings into profound, trust-building encounters.
Accounting August 16, 2023
We're all drawn to the power of data analytics and the insights they can provide. But there's more to being a successful accounting professional than crunching numbers.
Accounting July 11, 2023
To drive change effectively, let's delve into the key components that fuel authentic, long-lasting changes within accounting firms and their cultures.
Advisory May 31, 2023
As practitioners, we must continuously adapt, evolve, and learn to ensure our practices remain successful and serve our clients effectively.
