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Jeannie Ruesch works as the senior director of marketing at BILL and has been in the accounting industry for more than a decade. She previously worked at Xero and The Sleeter Group. She has more than 20 years’ experience in brand creation and strategy, design, social media development, demand gen, and customer marketing. She’s a tech geek at heart, an author, an award-winning graphic designer, and loves finding ways to help customers solve problems.
Firm Management June 14, 2023
A lifestyle accounting firm emphasizes the personal lives of their employees in a way that focuses on balance, which may look different from a firm where scaling financial growth is the main priority.
Taxes March 27, 2023
This offers ideal opportunities to strengthen client relationships and even potentially put better processes and procedures in place ahead of next year’s tax season.
Firm Management December 27, 2022
While stress is difficult to avoid during this hectic time, practice leaders can mitigate the impact of stress on employees through rewarding employees who ...
Firm Management September 21, 2022
The way we do business is shifting as a new generation of accounting professionals takes the reins in the workplace and prepares to serve a new generation of clients.
Firm Management August 17, 2022
The best way to get your staff onboard with a planned tech adoption is to incorporate the principles of a strong change management approach.
June 2, 2022
The internet is saturated with inspirational quotes and sayings about achieving success. Type in “success meme,” and you have hundreds of thousands to choose from. But there’s one saying that’s been around for decades (at least) that still carries a ...
October 5, 2021
Whether you’re a newly minted accounting grad or the leader of a Top 100 firm, nobody is immune to the daunting process of being graded and tracking progress against competitor offerings and client needs. The past two years have already put every ...
April 22, 2021
Every seasoned accountant has been there: feeling stretched too thin after an unforgiving busy season and eager to put it in the past.
February 24, 2021
Change management can be an ambitious undertaking, but it’s important to remember the biggest piece of any change management plan: your people.
December 28, 2020
Contrary to what many might expect, the pandemic has done little to damper optimism about growth at most companies. From right before the pandemic hit to today, accountants, bookkeepers, and companies in general continue to have a positive outlook for ...
December 11, 2020
,” which identified the services clients most valued from their accountants. The report was based on survey responses of more than 650 accountants and business professionals across the country. Growing as an accounting firm requires identifying and understanding the services your client base most wants and needs. Among small businesses, the biggest pain points consistently...…
