Hugh Duffy is co-founder and chief marketing officer of Build Your Firm (BYF), an accounting marketing and accounting website development firm. BYF is the leading niche website design firm for accountants and has helped many firms improve the quality of their new client acquisition through niche development. He can be reached at 888-999-9800 x151, or at hugh@buildyourfirm.com.
January 5, 2015
When Peter Freuler took over his father’s Kissimmee, Fla., CPA practice in 2005, it was highly dominated by 1040s, which included filing 700 individual returns and 125 business returns. At that time, his firm’s revenue was approximately $245,000. Today, his firm has more than doubled its revenue to reach $525,000 in 2013.
November 20, 2014
The accounting firm’s focus on providing accounting, bookkeeping, payroll and tax planning services for hotel, restaurant, retail and automotive franchises is also a reason for success because of the unique niche.
May 15, 2014
His firm has seen around 70 new clients since it opened, and business increased by 50% last February. James says that much of his success lies in his team’s terrific focus on giving his customers what they want, something he feels is often overlooked in other firms who are too busy chasing the next prospect.
February 10, 2014
“Being found” by potential clients can be a challenge. How do potential clients find you? The best way is always word of mouth from your colleagues and clients who know the work you do and your areas of expertise. But, word of mouth alone does not get the job done. People need a way to…
December 10, 2013
Accounting Firm Success Hinges on Niche Approach
July 7, 2013
“Being found” by potential clients can be a challenge. How do potential clients find you? The best way is always word of mouth from your colleagues and clients who know the work you do and your areas of expertise. But, word of mouth alone does not get the job done. People need a way to…
November 30, 2012
Now that the Internet has made networking virtual, you can focus more on your business by having an online strategy to secure referral sources and get warm, and hopefully hot, leads.
February 8, 2012
More firms are beginning to understand the necessity of having a website. In an “online” world, the web is where people go first to research products and services. In essence, it has become the new “front door” to business. And the same is true for accounting firms.
February 18, 2009
Making Time for Marketing during Busy Season
