September 30, 2013
Mastering the Art of Technology
How a tech-savvy firm owner leverages his experience with advanced technologies to create a lucrative new service offering
September 30, 2013
Looking and Feeling Great! The Five Key Components of Your Firm’s Brand Image
Recently I had a fellow CPA visit our firm in Bloomington, Indiana. We spent a few hours talking about processes, growth, the importance of websites, and staffing…all good stuff. Before he left our visitor told me, “Your office has a really comfortable feeling to it, when I walked in it just felt right.” He also…
August 29, 2013
Understanding Content Marketing Can Help Your Firm
Content marketing is today’s hot topic. You certainly can’t ignore it (not that you want to)—with countless articles on hand that tout the importance of developing useful, timely content to support a strong marketing program.
July 31, 2013
Small business survey shows continued increase in use of social media
The Small Business Authority Finds Independent Business Owners Are Lax About Security Concerns
July 24, 2013
New York Accounting Firm Wins Top Advertising Award
WeiserMazars LLP, accounting, tax and advisory services firm, received first place in the Ad Campaigns with a Spend of Over $25,000 category for its “Exactly Right” campaign.
July 2, 2013
Small businesses getting more sales via mobile devices
Taken together, the one-two punch of the flashy ZippyCards and the catchy ZippyPitch is all aimed at corralling new customers via their smartphones.
May 21, 2013
66% of small businesses planning on spending more on digital marketing
In a hyper-connected world where a strong online presence could mean better growth opportunities for business, 2013 looks to be another year of significantly increased online investment for small businesses.
May 6, 2013
Strategies For Social Media
Here’s your next best strategy for social media: Go home, go to bed, and try to forget you ever got suckered into spending untold thousands of dollars to some nitwit marketing firm to develop your “Social Media Strategy.”
Technology April 29, 2013
4 Tips for a Successful Client Newsletter by: Kristy Short, Ed.D.
A client newsletter is one of the most effective ways to ‘speak’ to your clients. A newsletter not only provides a regularly scheduled touch (or contact), which makes your clients feel connected to you, it also builds loyalty and drives sales.
April 22, 2013
Great Leaders Make Themselves Replaceable!
What would happen if you suddenly and unexpectedly could not work? What would happen to your firm? Would things run smoothly, or would it be utter chaos?
April 17, 2013
Build Your Firm Offers Free Webinars for Accounting Firms
Build Your Firm recently announced it will host a series of Lunch and Learn webinars to help small to mid-sized accounting firms market their services.
April 2, 2013
What Small Businesses Want from their Accounting Professional
In January 2013, The Sleeter Group conducted some research of small and medium-sized business (SMB) owners across the US. The goal of the research was to learn about what SMBs want from their outside accounting firm.