Firm Management July 31, 2025
Edge Marketing Launches GEO Service to Boost Brand Authority in AI Search
Traditional SEO alone is no longer sufficient; success now means being cited, sourced and recommended by both human audiences and generative AI.
February 22, 2012
New Book Shows Accountants How to Compete Successfully
Professional Services Marketing 3.0, with an introduction by Michelle Golden, provides a view of the evolution of marketing for professionals since 1977.
October 4, 2010
Branding Your Firm on the Cheap and at Warp Speed: 3 Tips for Creating an Effective Brand
Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money on concept, testing and implementation?
October 4, 2010
Actions Speak Louder Than Words: 3 Steps to Help You Build Your Brand
Column: Business in Practice
October 4, 2010
Putting Together a Marketing Budget That Sticks: 4 Tips to Get You Started
Column: MarketingWorks
August 1, 2010
Conducting an Effective Drip Marketing Campaign
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a…
February 20, 2010
How Life at Chili’s is Like a Firm’s Service Model
Online Exclusive Column: MarketingWorks
February 18, 2009
5 Marketing Tips for Small Tax & Accounting Firms
Making Time for Marketing during Busy Season