Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
July 16, 2009
When I talk with clients and present to groups about social media, one of the most often-asked questions I get it whether an organization ought to give its employees access to social media while they are at work. Firms, companies and organizations of all kinds and sizes are concerned that their staff is going to...…
July 7, 2009
Today, AICPA is launching its first-ever Leadership Academy in Chicago – a three-day gathering designed to train young CPAs on issues related to the profession so they can be more effective leaders It is the brainchild of AICPA’s Chair Ernie Almonte. What a great idea! It not only helps young CPAs realize their potential; it most...…
June 29, 2009
If “I don’t get it” adequately describes your thoughts about Twitter and its uses for the accounting profession, then listen up: You CAN use Twitter to build your practice, increase business and grow your bottom line. I get this question all the time from my clients who want to know how they can build their...…
June 11, 2009
When was the last time you looked at something differently? I was in San Francisco June 7-10 for the International Association of Business Communicators’ (IABC) Conference, and had the pleasure of hearing Sam Harrison of Zing Zone speak on creative marketing and its three components: Passion, Performance and Pitch. His talk was well worth my...…
June 4, 2009
You’d have to be living under a rock not to know who Susan Boyle is, but in case you don’t, she’s came in second place in “Britain’s Got Talent,” a competition that propelled this no-name singer to instant stardom, thanks to a mix of kudos from Simon Cowell and a bit of viral marketing. How...…
May 11, 2009
In a very crowded marketplace, CPA firms are doing what they can to differentiate themselves from their competition. As a result, CPAs and financial professionals are always asking my opinion whether they should advertise in their local newspapers and business journals. My stock answer is usually “no,” unless you’re going to advertise on a very...…
May 6, 2009
I love social media because it brings people together in ways never before imagined. Just last week, I read an article about how one woman, Rhonda Surman, a postmistress in Scotland, was able to locate the owner of a missing camera. Based on some 600 photos, Ms. Surman and her friends located the owner by...…
April 23, 2009
Whether we’re talking about the recession or the latest celebrity mishap, my close friends sometimes refer to me as a “Pollyanna” – always seeing the brighter side of the situation. You know the type: the eternal optimist … the glass really is half full … give a person five chances. That’s why a Financial Times...…
April 14, 2009
Do you Facebook and Tweet? What’s LinkedIn all about? Why is a blog important? When I work with tax and accounting professionals, they are constantly asking me to explain what social media is, what it can do for their practice, and most importantly, how to determine ROI. I’m not surprised. After all, accountants are logical,...…
