November 23, 2009
Thanks for the Giving – Community Relations Works
It’s Thanksgiving Week, a time when we gather together to give thanks for what we have. This is a critical time of the year for many nonprofits and agencies who rely on year-end donations to survive. While donations are great – and many accounting firms will want to support their local nonprofits with donations –...…
November 1, 2009
A Prescription for Enhanced Revenues: Working with Healthcare and Medical Clients
Nov. 2009 Online Exclusive Feature
October 21, 2009
How Balloon Boy is Like Marketing an Accounting Firm
Following up on my posting, “How is Susan Boyle Like an Accounting Firm?,” we entered the Ripley’s realm of Reality TV once again during last week’s Balloon Boy hoax. This got my mind to make parallels on how pop culture is similar to marketing an accounting firm … OK – bear with me on this...…
October 12, 2009
CRM – Shelfware or Dynamic Lead Generator?
Are you using a CRM program? If you are, is it effective, or it is just sitting on a shelf gathering dust? CRM, or Customer Relationship Management, is all about using a software program to identify and source leads for potential business or even potential referrals. I am most familiar with SageCRM because I have more...…
October 2, 2009
5 Ways to Position Yourself as an Expert
Everyone’s an expert in something – and accountants, by rote, are experts in a number of areas depending on your focus and services you offer. Clients ask me how they can become more well known for what they do or what they offer. It’s not for vanity sake – it’s to develop this notoriety to...…
October 1, 2009
The CPA Technology Advisor’s 40 Under 40 Honorees for 2009
A Senior Roundtable: What’s “New” is “Old” Again
October 1, 2009
Building Blocks to Building Profit: Manufacturing Software Implementations
Special Feature
August 31, 2009
Transparency Transcends Print, Social Media
If you publish content for your firm, company, or even blog, Facebook, Tweet or have a LinkedIn profile – and don’t think people are listening and watching to what you do or say – you need to wake up! Microsoft pulled a fast one when it took a photo of an African-American man and changed...…
Contributors
Amy Vetter
CPA, CITP, CGMA
Becky Livingston
Accounting & AI Marketing Consultant
Brian Tankersley
CPA, CITP, CGMA
Garrett Wagner
CPA, CITP, CEO and Founder of C3 Evolution Group
Jim Boomer
CPA, CITP, CEO
Ken Berry, JD
CPA Practice Advisor Tax Correspondent
Kristy Short, Ed.D.
Accounting Content Specialist
Mary Girsch-Bock
Contributing Writer
Randy Johnston
MCS, MCP
Roman Kepczyk
CPA, CITP, CGMA
