Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
October 9, 2014
I used to consider myself an early adopter of all-things technology. Back when I was PC-based, I would upgrade to the newest operating system (OS) right away and buy the latest version of Microsoft Office. Almost 6 years ago when I moved to a Mac, wheneve
September 5, 2014
It's post-tax season when most firms meet and plan for the future. While that “future” may only be about a year from now — or through April 15, 2012 — I applaud any firm that actually does give some thought to the open road ahead.
September 5, 2014
“Here he goes again,” I’m sure you’re thinking. Here’s yet another column or article written for accounting consumption about how to use social media. I’m sensing you’re kind of tired of these pieces, right? The fact is, if you’re reading this column, it may mean you really are interested in how to improve your social...…
July 21, 2014
We are on the road to healthy eating, starting with the recent purchase of a Magic Bullet, a high-powered blender that pulverizes fruits and vegetables into a really gross-looking liquid. We’ve been putting in spinach, kale or carrots, plus any kind of fruit – melon, berries and bananas – and in just 30 seconds, we’re…
June 10, 2014
While larger firms may seem to have an advantage over their smaller counterparts because they allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices.
May 9, 2014
Intuit has entered into an agreement to acquire Lettuce, a start-up focused on helping product-based small businesses succeed by providing easy to use cloud-based solutions, including a robust inventory and order management system.
April 8, 2014
Professionals who participate in social media, and certainly most accountants I know, want to measure what they’re doing, in order to know if they should increase or decrease the time they spend on non-billable activities. Seldom do I find anyone who tweets or networks with colleagues on LinkedIn just because it takes up valuable time…
March 11, 2014
When I educate CPAs and accountants on social media marketing, I get two questions more often than any others. First, which application they should be on, and second, how they operate or participate in social media to get results.
March 20, 2012
Over the years, tax and accounting firms thrived during the boom times and made it through tough, economic slumps based on a traditional business model: converting prospects into clients, retaining clients, offering value-added services, and staying updated on the latest accounting and tax law. Why, then, is it so difficult for a firm to create...…
November 1, 2011
I was reading my Dallas Morning News a few weeks ago when I stumbled on an article in the Business section called, “Whistle-blowing to IRS Can Pay Off.” Based on the kind of work I do, it caught my attention, of course. Here’s the link – you may need to register with the online site...…
November 1, 2011
I was reading my Dallas Morning News a few weeks ago when I stumbled on an article in the Business section called, “Whistle-blowing to IRS Can Pay Off.” Based on the kind of work I do, it caught my attention, of course. Here’s the link - you may need to register with the online site…
October 12, 2011
I know what you’re thinking … this is going to be another article about how to build a website. While I could have given you a Website 101 primer, I think our time is better spent telling you what I learned when I recently built a website for a client. In full disclosure, 1) the...…
