Rene Lacerte

Contributing Writer/Columnist

Mr. Lacerte is CEO and Founder of Bill.com and the former CEO and co-founder of PayCycle. As a third-generation entrepreneur building solutions for accountants, he is uniquely qualified to bring insights from an entrepreneur's and accountant's perspective.

February 13, 2012 

What’s Next?

As I write this column for the March issue, I am returning from a trip to NY where I spent time with accountants, firms, and vendors discussing how to move the accounting profession into the cloud faster. My guess is that as you read this, it is the farthest thing from your mind. You are...…

Rene Lacerte

October 28, 2011 

The ‘Soul’ of Your Service

“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” –…

Rene Lacerte

September 1, 2011 

Someone Knocking at the Door?

As the regular readers of this column know, I like to reference rock’n’roll from the 70s. This time, as I sit down to write my column about listening to your customers, one of my favorite songs from the Wings comes to mind.

Rene Lacerte

August 1, 2010 

Swimming in Apps & Opps

It’s summertime, and it’s hot. So it only seems appropriate to be thinking about cooling off with a dip in the pool. The problem is that I can’t pull myself away from the Internet and all the applications that are now available for small businesses to run their business. All kidding aside, I’m not sure…

Rene Lacerte

November 1, 2009 

Who Are You?

“Who are you?” Despite this bringing to mind a favorite song from The Who, it is a great question for all of us to ask ourselves when it comes to business. When I answer that question, I have to include all the people that have affected and are affecting my life. In short, I am…

Rene Lacerte

October 1, 2009 

5 Keys to Effective Marketing & Branding

Please join me in a thought experiment. Think of the name of your favorite restaurant. Just think of the name. Try not to think about the food, the service, the ambiance or the dessert. For me, it is impossible to keep it just to the name. As soon as I think of the Flea Street…

Rene Lacerte

Contributors

Amy Vetter

Amy Vetter

CPA, CITP, CGMA

Becky Livingston

Becky Livingston

Accounting & AI Marketing Consultant

Brian Tankersley

Brian Tankersley

CPA, CITP, CGMA

Garrett Wagner

Garrett Wagner

CPA, CITP, CEO and Founder of C3 Evolution Group

Jim Boomer (WB)

Jim Boomer

CPA, CITP, CEO

Ken Berry, JD

Ken Berry, JD

CPA Practice Advisor Tax Correspondent

Kristy Short, Ed.D.

Kristy Short, Ed.D.

Accounting Content Specialist

Mary Girsch-Bock

Mary Girsch-Bock

Contributing Writer

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Roman Kepczyk

CPA, CITP, CGMA

Steve Saah

Steve Saah

Executive Director, Robert Half