March 27, 2013
Doing Business His Way
Next-generation upgrade enables firm to standardize services and fees, attract ideal clients, and accelerate growth
January 28, 2013
Onsite Networking… There’s a lot of Life in Face-to-Face Forums
Social media rocks. I get it. I’m out there…posting to Walls, tweeting, Linkin’ it up! I’m also soaking up the information that comes in from my social media channels.
December 18, 2012
For Marketing Success, Channel Your Inner Journalist
The best marketing communications tell a story that is concise, clear, and simple
November 26, 2012
Practicing the Three Os – A Great Practices Feature
Standardization has a new poster child—and her name is Laura Redmond, owner of Redmond Accounting. For those that pride themselves on being ultra organized…you may have met your match.
October 29, 2012
Plan for Marketing Success
Marketing requires planning. The jump-in-head-first approach rarely works because it does not make room for thoughtful up-front preparation. A little concentrated focus and adequate planning of any marketing initiative will save you the frustration associated with a poor response rate.
September 27, 2012
A Journey from Chaos to Harmony
Great PracticesRichard Buller CPA Services, LLC Resilience and a stick-to-it attitude allow one firm to rise above the chaos to achieve streamlined, melodic success Richard Buller, CPA and owner of Richard Buller CPA Services, LLC, referred to the early years of firm ownership as “the crazy days.” After purchasing a firm in 2007, Buller had...…
August 29, 2012
The 7 “Must Do’s” to Build a Solid Marketing Program
Proper planning and follow-up support effective, long-lasting marketing,
July 27, 2012
How Glenn Hanner Became Top Dog in the Veterinary Accounting Niche
Niche marketing isn’t a new concept. It’s a sound and proven business model that’s been around for years, yet has only recently started to bubble up in the accounting profession.
June 27, 2012
How to Weave Social Media Into Your Firm’s Marketing
Whether you already use social media or haven’t started yet, the odds are that you’re doing some things offline or by email that can be leveraged into social-media activities.
June 27, 2012
7 Tips for Fostering and Retaining the Best Employees
To Retain Your Best Employees, Consider a Bit of Internal “Marketing”
March 19, 2012
Email Marketing – Remains Top Channel for Turning Leads into Clients
Email remains one of the best marketing channels for educating and influencing prospects — and eventually turning them into long-term clients.
Contributors
Amy Vetter
CPA, CITP, CGMA
Becky Livingston
Accounting & AI Marketing Consultant
Brian Tankersley
CPA, CITP, CGMA
Garrett Wagner
CPA, CITP, CEO and Founder of C3 Evolution Group
Jim Boomer
CPA, CITP, CEO
Ken Berry, JD
CPA Practice Advisor Tax Correspondent
Kristy Short, Ed.D.
Accounting Content Specialist
Mary Girsch-Bock
Contributing Writer
Randy Johnston
MCS, MCP
Roman Kepczyk
CPA, CITP, CGMA
