Dr. Kristy Short has been serving the accounting profession for more than 25 years—offering a deep knowledge of content strategy and development, marketing, and branding. She’s worked with hundreds of firm partners and staff to educate and help elevate brand presence for the modern era—positioning firms to grow and thrive. Kristy has been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times and has published numerous articles in CPA Practice Advisor, Accounting Today, and multiple state CPA society newsletters. Throughout her career, she’s also worked with notable thought leaders to develop and publish business books and hundreds of education-based whitepapers and articles—all geared to help move the profession forward.
Today, Kristy is also passionate about raising awareness of anxiety, depression and workplace burnout that pervade the accounting profession. She is a dedicated advocate of promoting mental wellness and self care.
Firm Management August 31, 2014
Trade shows remain a viable marketing option for accounting firms, yet many practitioners still don’t see the value. The fact is that if the appropriate level of planning is applied, trades shows can prove exceptionally successful in terms of lead generation and networking. Firms must first think through such items as budget, the right shows…
Firm Management May 12, 2014
If you haven’t heard of the YOUtility concept, you are missing out on the most important marketing concept of the mobile age. YOUtility is a new way of marketing your firm’s services that enables you to become inherently and genuinely useful to prospects and clients.
Firm Management April 21, 2014
The owners of Mattingly Zsebe, PA weren’t any different from most practitioners in terms of how they viewed marketing. In essence, “Marketing sucked…it didn’t work…it was a waste of time.” These were the sentiments of the partners, Bill Mattingly, CPA, and Dylan Zsebe, CPA, before they started their journey of understanding just a year ago.
Firm Management March 13, 2014
Accountants tend to fall in the analytical-left brain-thinker camp. This makes it difficult for some practitioners to make the transition to right brain creative thinking when the time comes to get a marketing program up and running.
February 25, 2014
Quick ways to boost your marketing efforts even during the chaos of busy season
November 29, 2013
From its start in 1989, the firm of Mantyla McReynolds wanted to run a ‘different kind of firm.’
October 28, 2013
From the Nov. 2013 issue. The ongoing confusion within the profession about how social media effectively supports marketing and sales efforts is valid. While there is ample high-level educational content on the topic of social media, there are few strategies that are proven and tested. And even for those programs that do exist, it’s likely...…
September 30, 2013
How a tech-savvy firm owner leverages his experience with advanced technologies to create a lucrative new service offering
August 29, 2013
Content marketing is today’s hot topic. You certainly can’t ignore it (not that you want to)—with countless articles on hand that tout the importance of developing useful, timely content to support a strong marketing program.
July 31, 2013
How the firm of Knutson CPA, PLLC handled a growth explosion with tech-savvy confidence
May 27, 2013
Forward-thinking firm harnesses the power of leading cloud-based tax solution to ease the pain of tax season…and beyond
Technology April 29, 2013
A client newsletter is one of the most effective ways to ‘speak’ to your clients. A newsletter not only provides a regularly scheduled touch (or contact), which makes your clients feel connected to you, it also builds loyalty and drives sales.
