Dr. Kristy Short has been serving the accounting profession for more than 25 years—offering a deep knowledge of content strategy and development, marketing, and branding. She’s worked with hundreds of firm partners and staff to educate and help elevate brand presence for the modern era—positioning firms to grow and thrive. Kristy has been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times and has published numerous articles in CPA Practice Advisor, Accounting Today, and multiple state CPA society newsletters. Throughout her career, she’s also worked with notable thought leaders to develop and publish business books and hundreds of education-based whitepapers and articles—all geared to help move the profession forward.
Today, Kristy is also passionate about raising awareness of anxiety, depression and workplace burnout that pervade the accounting profession. She is a dedicated advocate of promoting mental wellness and self care.
Small Business June 16, 2015
A detailed look at the inner-workings of this vital small business resource. While the SBA can be a vital resource for small business owners and entrepreneurs, many don’t understand its lending programs or place within the lending landscape.
June 15, 2015
It’s not often that you come across such an interesting business transition story. This is definitely one of them. It’s a story of true inspiration…a story of how a leader was so inspired to make the transition that he fought to hurdle every obstacle.
Technology May 15, 2015
Mike Meilinger, CPA, explains how his consulting firm is ruling the litigation vertical market.
Technology May 15, 2015
The folks telling these captivating stories aren’t holding some great secret. The fact is that anyone can tell a story. Yes, anyone. And that includes accounting professionals. The greatest of storytellers have simply taken the time to define what ...
Technology March 13, 2015
Of all the assets your business owns, your brand is one of the most valuable and the most elusive. Without a strong brand identity, your firm is like a wallflower at the prom, sitting in the margins without a story or a voice to tell it.
Firm Management November 5, 2014
When you think of marketing as simply “communicating,” it immediately feels doable. The fact is that many firms already have a marketing program in place, because marketing is really just communicating.
Technology September 12, 2014
Darrell Layman made a bold move this year, and at the riskiest time: tax season. With a broad vision to significantly increase workflow efficiency across his firm, he transitioned from a desktop document management system to the cloud.
September 5, 2014
Here’s the reality. Most accounting professionals, when it comes to marketing, are highly reactive. They’ve developed some good content, have a few pieces of collateral on hand, and are sending out communications here and there. The reactive environment can be deceptive because things consistently appear to be moving along. And if things are moving, that’s...…
September 5, 2014
Freed Maxick & Battaglia (FMB) didn’t become a Top 100 firm by avoiding change. In fact, the firm can best be described as the most rapid of rapid adopters — just all in good time. This is not meant to confuse anyone, but is testament to FMB’s stance on staying ahead of change by first…
September 5, 2014
Lou Fuoco, Fuoco Group, Certified Public Accountants and Business Advisors The Fuoco Group isn’t your average tax and accounting firm. On one hand, you have the quirky and out-of-the-accounting-box “shall we dance” marketing theme, and on the other you have a collective expertise that spans a broad accounting repertoire. But what really differentiates the firm...…
September 5, 2014
Marketing is all about making a name for your business, and making a name requires telling a great story. You may have the most progressive and unique firm in the world, but that won’t do you a bit of good if you don’t know how to convey that to prospects and clients.
September 5, 2014
7122 Great Practices – Jason Lawhorn, Lawhorn CPA Group, Inc. Firm Profiled Lawhorn CPA Group, Inc. Jason Lawhorn, CPA.CITP, president & CEO of Lawhorn CPA Group, Inc. Change Begins at Home Jason Lawhorn is a small firm owner with a big vision — to expand the Lawhorn CPA Group brand cross country. After transitioning...…
