Darren Root, CPA, CITP, CGMA, is Growth Strategist for Rightworks, where he delivers value to accounting firms every day via current, relevant thought leadership. Having managed his own CPA firm for more than 30 years, Darren’s vast accounting experience is rivaled only by his passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises. Darren’s real-world experience and innovative ideas incite both clarity and excitement among our customers as they work to build their own modern, highly profitable and technologically savvy firms. Over the years, Darren has earned numerous awards as an influencer and continues to add to the profession’s broad knowledge base via books and podcasts: Top 100 Most Influential People award Top 25 Thought Leader award Author of The Intentional Accountant Co-author of The E-Myth Accountant
June 5, 2009
There’s a lot of talk these days about personal branding. Although there are many ways to define this, I think a personal brand is the image you portray to others on a professional level. Can you easily identify your own personal brand? A recent article on Knowledge@Wharton encouraged me to blog about building your own...…
June 3, 2009
Did you see the announcement that beginning June 1, Financial Analysis CS software – a component of the CS Professional Suite – is available free to accounting firms to help them advise their clients? Hats off to Thomson Reuters Tax and Accounting. Whether it’s a strategic marketing move or a response to the recession, I...…
May 27, 2009
Let’s face it. Accountants are great business advisors, but lousy bill collectors. Whether it’s a lack of follow through to get an unpaid invoice paid, or the paranoia that asking for the money will damage the client relationship, one of the most often-discussed topics in any forum is how to ensure a bill is paid...…
May 7, 2009
We’re all doing our part to help the planet last longer, but are we doing enough? A recent article on GreenerWorking.com reminded me of the “hardware” side of the equation. In addition to paperless processes, document management and virtual office/SaaS solutions, “sustainable computing” involves extending the lifecycles of desktop and laptop computers. According to the...…
May 6, 2009
In late April, an Los Angeles office building was hit by burglars who stole computers from 60 of the 80 businesses in the building, including a CPA whose computer had the tax documents of 800 clients. What would you do if this happened to you? Panic? Sure. Rely on the backups you should have had?...…
April 25, 2009
Many of you know that Source Media will soon roll Practical Accountant and Accounting Technology into Accounting Today. I am saddened by the loss of the publication’s two editors and colleagues, Jeff Stimpson (Practical Accountant) and Bob Scott (Accounting Technology), and wish them well in their new endeavors. The loss of these two niche publications...…
April 14, 2009
From the April/May 2009 Issue Change is all around us — a new president, a changing banking system, and an onslaught of new tax codes represent only a few of the notable changes that have occurred over the past year. In line with this theme, even The CPA Technology Advisor is changing. This is the...…
