Marketing

April 18, 2016 

Understanding your firm, your people, your proficiencies will prepare you to understand who are the best fits for your offerings and capabilities.

Gail Perry

April 7, 2016 

Millennials…Millions strong, big spenders, and all about the selfie…so how do you market to them?

March 28, 2016 

Two reasons shape small businesses' decisions to hold back on digital marketing: (1) Perceived costs of digital marketing, and (2) inexperience with the required tools and strategies.

March 24, 2016 

Their preference for videos has most Millennials turning to YouTube and Facebook, which frequently embeds video content. The report was commissioned by Sacunas, an integrated business-to-business (B2B) marketing agency.

February 10, 2016 

In this new role, Nolan will be responsible for leading the marketing strategy to advance XCM’s customer-guided approach to providing digital automation solutions to accounting and corporate professionals.

January 12, 2016 

You probably already know that your prospects are online. But you might be surprised just how many of them rely on the Internet for researching professional services partners. A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or...…

December 3, 2015 

In differentiating your firm, you can speak in greater detail about the focused services you offer and the value of those solutions to clients. Furthermore, you no longer have to communicate to the masses, but rather can directly target to the ...

November 17, 2015 

My FirmFiles helps accountants by making it easy to serve clients effectively. “Being able to securely and instantly transfer or store files allows accountants to spend less time on administrative tasks and more time handling billable work, ” said Bob ...

November 11, 2015 

This practice tool is engineered to help practitioners maintain and grow their practices through the delivery of content that clients expect and appreciate from their accountant, tax and/or bookkeeping professional. The Marketing Resource Center ...

September 24, 2015 

How does one determine what geographic areas and cities might be ripe for an accounting rainmaker requires that the firm have a good understanding of its present client base; a better understanding of the kinds of individuals, non-profits and ...

Dave McClure

September 15, 2015 

A blog drives people to your website, helps you build your personal or company brand, and allows you to develop a relationship with customers or readers.

September 14, 2015 

With little access to financial resources and even smaller amounts of time, small to midsized businesses (SMBs) can have a challenging time producing timely, accurate and valuable financial calculations.