Firm Management July 31, 2025
Edge Marketing Launches GEO Service to Boost Brand Authority in AI Search
Traditional SEO alone is no longer sufficient; success now means being cited, sourced and recommended by both human audiences and generative AI.
Firm Management June 20, 2025
Smart Strategies to Drive Demand for Niche Accounting Services
How niche accounting firms use demand generation strategies to build awareness, grow revenue, gain visibility, and build a pipeline in their specialty market.
Small Business June 10, 2025
Starting a Business? Don’t Make These 7 Marketing Mistakes
An expert outlines seven common marketing errors new small business owners make and offers practical advice on how to avoid these pitfalls.
Marketing June 2, 2025
High-Growth Accounting Firms Spend Twice as Much on Marketing, Study Finds
A recent study from the Association for Accounting Marketing and Hinge Marketing suggests a strong correlation between the level of marketing spend and revenue growth at accounting firms.
Marketing May 19, 2025
EisnerAmper’s Kristen Lewis Named 2025 Accounting Marketer of the Year
The Association for Accounting Marketing award, which was presented to Lewis on May 13, recognizes a marketing professional who has shown outstanding performance in the field of accounting marketing.
Accounting May 13, 2025
Lead Magnets That Actually Work for Accounting Firms
The success of your marketing often hinges on the strength of your lead magnets. If you want real engagement, you need a lead magnet that solves a specific problem, builds trust, and reflects your firm’s personality.
Firm Management April 30, 2025
What Do You Think of the New PwC Logo?
PwC has unveiled a new logo—its first brand refresh in almost 15 years—that the Big Four accounting firm says "reflects how the firm already works: fast, sharp, and focused on what’s next."
Firm Management April 14, 2025
AI Trends CPAs and Accounting Marketers Can’t Afford to Ignore
AI isn’t just some futuristic buzzword—it’s changing how CPAs, accounting firms, and their marketing teams operate right now. Here are some of the trends that’ll shape the accounting industry over the next year and how you can get ahead of the curve.
Accounting March 19, 2025
How Accounting Firms Can Use B-Roll Footage for Marketing
While talking-head videos and webinars are common, B-roll footage—supplementary clips that enhance storytelling—can significantly improve video effectiveness.
Firm Management January 14, 2025
7 Accounting Marketing Hacks Every Small Firm Leader Should Know
From niche targeting to leveraging local SEO and creating engaging content, these hacks can help you attract and retain clients without stretching your resources thin.
Firm Management October 11, 2023
How to Harness Case Studies in Your Marketing Efforts
Studies highlighting triumphs are a best-practice marketing method to capture the attention of prospective clients and nurture their conversion to loyal clients.
Artificial Intelligence October 10, 2023
How Accounting Firms Can Personalize Their Marketing Using Artificial Intelligence
At the AAM Emerge Conference, Becca McGovern of Johnson Lambert offered five AI tips and tricks for more efficient marketing.