Firm Management July 31, 2025
Edge Marketing Launches GEO Service to Boost Brand Authority in AI Search
Traditional SEO alone is no longer sufficient; success now means being cited, sourced and recommended by both human audiences and generative AI.
Firm Management July 31, 2025
Edge Marketing Launches GEO Service to Boost Brand Authority in AI Search
Traditional SEO alone is no longer sufficient; success now means being cited, sourced and recommended by both human audiences and generative AI.
Firm Management July 11, 2025
Building Newsletters People Actually Read (and Click)
Let’s be honest, B2B email open rates could be better. Especially in the accounting profession, where inboxes are flooded with technical updates, IRS alerts, and industry jargon.
Firm Management June 20, 2025
Smart Strategies to Drive Demand for Niche Accounting Services
How niche accounting firms use demand generation strategies to build awareness, grow revenue, gain visibility, and build a pipeline in their specialty market.
Advisory June 16, 2025
Create Content That Hollers: Our Firm is #1
Your clients need content they value: tips and tricks to build a successful business (marketing hacks, entity selection tips, leadership best practices), insights on industry trends, and even the fun stuff (quizzes, lifestyle articles).
Firm Management June 12, 2025
Smart Strategies to Drive Demand for Niche Accounting Services
How niche accounting firms use demand generation strategies to build awareness, grow revenue, gain visibility, and build a pipeline in their specialty market.
Marketing June 2, 2025
High-Growth Accounting Firms Spend Twice as Much on Marketing, Study Finds
A recent study from the Association for Accounting Marketing and Hinge Marketing suggests a strong correlation between the level of marketing spend and revenue growth at accounting firms.
Small Business May 22, 2025
Constant Contact and Xero Collaborate for Small Businesses
This collaboration fuels small business growth by providing an automated workflow between digital marketing and accounting systems — thereby saving time and streamlining operations.
Marketing May 19, 2025
EisnerAmper’s Kristen Lewis Named 2025 Accounting Marketer of the Year
The Association for Accounting Marketing award, which was presented to Lewis on May 13, recognizes a marketing professional who has shown outstanding performance in the field of accounting marketing.
Accounting May 13, 2025
Lead Magnets That Actually Work for Accounting Firms
The success of your marketing often hinges on the strength of your lead magnets. If you want real engagement, you need a lead magnet that solves a specific problem, builds trust, and reflects your firm’s personality.
Firm Management April 30, 2025
What Do You Think of the New PwC Logo?
PwC has unveiled a new logo—its first brand refresh in almost 15 years—that the Big Four accounting firm says "reflects how the firm already works: fast, sharp, and focused on what’s next."
Firm Management April 14, 2025
AI Trends CPAs and Accounting Marketers Can’t Afford to Ignore
AI isn’t just some futuristic buzzword—it’s changing how CPAs, accounting firms, and their marketing teams operate right now. Here are some of the trends that’ll shape the accounting industry over the next year and how you can get ahead of the curve.
Accounting March 19, 2025
How Accounting Firms Can Use B-Roll Footage for Marketing
While talking-head videos and webinars are common, B-roll footage—supplementary clips that enhance storytelling—can significantly improve video effectiveness.