Dr. Kristy Short has been serving the accounting profession for more than 25 years—offering a deep knowledge of content strategy and development, marketing, and branding. She’s worked with hundreds of firm partners and staff to educate and help elevate brand presence for the modern era—positioning firms to grow and thrive. Kristy has been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times and has published numerous articles in CPA Practice Advisor, Accounting Today, and multiple state CPA society newsletters. Throughout her career, she’s also worked with notable thought leaders to develop and publish business books and hundreds of education-based whitepapers and articles—all geared to help move the profession forward.
Today, Kristy is also passionate about raising awareness of anxiety, depression and workplace burnout that pervade the accounting profession. She is a dedicated advocate of promoting mental wellness and self care.
March 3, 2012
Simplifying IRS representation services by partnering with the right technology. From the April 2012 Digital Issue. Lisa Richards has been in the tax and accounting game for many years, so she is more than aware of the time investment and frustration that can come with working with the IRS.“Handling IRS issues for clients has...…
February 8, 2012
More firms are beginning to understand the necessity of having a website. In an “online” world, the web is where people go first to research products and services. In essence, it has become the new “front door” to business. And the same is true for accounting firms.
January 4, 2012
Mapping Out a Course to Success for Small Businesses
October 17, 2011
The Watkins team brings anti-bullying program, Operation Nice, to local schools. This month’s Great Practice profile is unlike any other. Our spotlighted firm was selected based not on innovation in technology, branding or website (though they certainly exhibit all this in spades), but rather for the firm’s commendable effort to give back to the community.
October 7, 2011
Marketing is still a fairly new concept for firms. In the minds of most, marketing is a task of overwhelming proportions. However, it doesn’t have to be.
September 30, 2011
Like many others, before launching her own practice — Lime & Company — Andrea Abel worked for other firms. During this time, she enhanced her practitioner skills while also gaining valuable insight into what it takes to run a successful business.
August 31, 2011
For firms new to marketing, it’s best to take it one day (and project) at a time Marketing is starting to get its due attention in the profession. Firm leaders understand the importance of consistent, frequent communications with prospects and clients in order to grow a successful, profitable business. However, while many are stoked about...…
August 25, 2011
Abandoning old biases, Manning transformed payroll from a hassle into a hellavalota opportunity and future profit. For years, Sean Manning, CPA and president of Manning & Company, PC, held fast to the notion that payroll was more of a pain than a profit-surging service. And he wasn’t alone — most practitioners felt the same way…
August 5, 2011
For too long, marketing has lurked in the shadows, ignored and rejected. The traditional thought is that marketing is a non-billable activity, and therefore a non-necessity. In reality, marketing drives sales. Well-planned and consistent promotion of services not only keeps a sales funnel full, it helps firms build a strong brand and stay in front…
June 24, 2011
From Finding Their Legs to Finding a Distinct Niche Jennifer Katrulya, CPA, and owner of BMRG admits that there was a harsh learning curve to get her firm where it is today. And where is that exactly? The bright lights of Supa-Successville! Katrulya, like many firm owners, did her time in the world of public…
March 7, 2011
Kristy Short hopes to spark cross-country participation in
January 13, 2009
SAS Helps Get the Word Out on Root’s New Consulting Initiative—RootWorks
